Client: The Popcorn Factory

 

Tools: SPSS

 

Project Scope: 

•The Popcorn Factory has been providing premium popcorn and snacks since 1979

•However, its revenue has dropped by 8.7% from 2013 to 2015

•Objective: Increase revenue by 5% in the next four quarter

​

 

Our Approach:

•Analyzed more than 90K customer level data from the company and identified customer segments by decile analysis, RFM model, fixed basis analysis and cluster analysis with SPSS
• Identified behavioral characteristics of target segments, and developed corresponding marketing strategies that tailor to their interest to achieve the marketing objective of increasing total revenue by 5% from 2015 to 2016

 

Please click here for the full presentation