Ying Wang

I am a data-driven marketing analyst who excels at managing data and translating data into actionable insights to support critical business decisions. 

 

Understand data in business context

I believe an excellent data analyst should never focus on the statistics alone, instead, she should be able to identify the critical business question that she is eager to find answers for, and always bear the business context in mind when crunching the numbers

A customer-centric researcher

I regard marketing as a game about satisfying and creating needs. As a keen consumer observer, I am always enthusiastic about tapping into the inner core of consumer psychology in their decision journey; and interpreting as well as predicting their behavior based on a deep consumer understanding

A contributing team player

No business success can be achieved without the collaboration of a team. I always enjoy working in a team with people from different background and integrating different expertise and skills to achieve the maximized effect

Unraveling the mystery of data and consumer psychology